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Jordin Brouwer

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Boosting SEO with Text-to-Speech

So you’ve got a website, and you’re wondering how to get more views on it. I feel you. Driving traffic takes work, and search engine optimization (SEO) can seem like a dark art. But it doesn’t have to be! Adding some text-to-speech features can be a simple way to boost your site’s SEO. In this article, I’ll walk you through the basics of text-to-speech, how it improves accessibility, and some easy ways to incorporate it into your site.

How text-to-Speech can improve your website’s SEO

Text-to-speech (TTS) technology can have a significant positive impact on your website’s search engine optimization (SEO). Here are some of the key ways TTS can help boost your SEO:

  • Reach a wider audience: Adding a TTS function allows visually impaired users to access your content through screen readers. This expands your potential audience and customer base.
  • Increase time on page: Users who take advantage of TTS tools may spend more time actually consuming content on your site. Greater time on page signals to search engines that your content is engaging.
  • Improve voice search optimization: TTS tools can convert your written content into audio files compatible with voice search. This expands the potential search entry points leading users to your site.
  • Generate more organic traffic: By improving accessibility, time on site, and voice search compatibility, TTS can ultimately drive more visitors to your website through organic search. More traffic means more potential for conversions and revenue.
  • Complement existing SEO efforts: TTS enhances other optimization work you may be doing like keyword targeting, metadata improvements, backlink building, and content creation.

Adding TTS can seem daunting, but many easy-to-use plugins are available to get you started. With a small investment of time and resources, TTS can pay big dividends through increased organic search performance. Approach it as a long-term SEO strategy rather than an overnight quick fix.

Optimizing your site content with text-to-speech

Voice search is becoming increasingly popular. By optimizing your website content for text-to-speech you can improve your search engine rankings and visibility.

  • Use conversational language and longer descriptive phrases in your content. This helps voice assistants understand the context and meaning. For example, say “the cost to have your car repaired” rather than just “car repair cost.”
  • Incorporate relevant long-tail keywords naturally into your text. These specific multi-word phrases help search engines understand your content’s focus.
  • Break up long paragraphs into shorter sentences and sections. This improves readability for text-to-speech programs.
  • Use headings, bullet points and numbered lists to organize your content into easy to digest sections.
  • Always include alt text descriptions for images on each page. Voice assistants cannot see images so quality descriptive alt text is essential.

Optimizing your website content for text-to-speech helps search engines index and understand your pages better. By crafting natural sounding content with conversational language and descriptive details, you can connect with more voice search users and improve your site’s SEO at the same time. Test your pages with a text-to-speech tool to catch any areas that need improvement.

FAQ: Common questions about using text-to-speech for SEO

How does text-to-speech help with SEO?
Using text-to-speech (TTS) to create audio versions of written content helps search engine optimization (SEO) in a few key ways. First, it allows the same content to be published in multiple formats – text, audio, and video – which provides more entry points for search engines. Additionally, spoken word content caters to voice search queries.

What content types work best for text-to-speech SEO?
Long-form written content with at least 1,000 words works very well for text-to-speech. This includes blog posts, articles, ebooks, whitepapers, and other educational materials with lots of information that people may want to consume as audio.

Should I use a human voice or computerized voice?
While human voices sound more natural, modern computerized voices have become extremely realistic. Plus they allow endless customization. Using a unique computerized voice per piece of content – like different genders across ebooks – helps search engines distinguish assets.

How do I make my TTS content stand out more?
Get creative with editing the computerized voices in your text-to-speech software. Adjust pitch, speed, pauses etc. to add vocal emphasis on important keywords and phrases. This optimization makes your assets more unique. Consider sound effects too!

What’s the best way to publish TTS content?
For maximum exposure, publish natively as podcast episodes if you have a podcast, then repurpose as videos. Upload standalone audio to platforms like SoundCloud as well before embedding the audio player on your written content.

How can I track my TTS content’s SEO impact?
Use UTMs appended to links directing to your TTS content. This allows you to specifically see in Google Analytics which searches surfaced that content and contributed to goals like site visits and conversions.

Conclusion

So in the end, using text-to-speech to boost SEO is a smart way to go. It’s not too tricky to set up, it helps make your site more accessible, and it can give you an SEO edge. Give it a try on your next blog post or page – even doing it for just one piece of content can make a difference. Just be sure you have good quality text to start with, choose the right voice and speed settings, and closely review the computer-generated audio.

So, if you want to stay ahead online, maybe let your website do the talking! 😜